Veronica Civiero
Creator Economy: Experiences at Meta and a dialogue between creators and brands on the future of digital content.

19.02.2026
8:30 PM

The creator economy is no longer an emerging trend, but a structural shift that is transforming the way brands communicate, build relationships and generate value. Alongside this transformation, artificial intelligence is now playing an increasingly central role, profoundly influencing languages, creative processes and models of content production and distribution. For companies today, the question is no longer whether to work with creators and AI, but how to do so in a conscious, sustainable and strategic way. From these premises comes a moment of discussion addressed to brands, professionals and creators.

The event will be led by Veronica Civiero, who will draw on her professional experience at Meta, bringing concrete cases, real examples and scenarios already in motion. The discussion will focus on the evolution of the creator economy and its impact on brands, the new balance between creators, platforms and companies, the role of artificial intelligence in content creation, management and measurement, sustainable models of collaboration and monetization, and the main operational challenges already emerging in day-to-day work. A moment of reflection for those working in marketing and communication, and for those creating content within an ever-evolving ecosystem.