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Once again, Kristalia is inspired by music, which has always accompanied the company in its vocation and innovation at the very heart of its design.
Nina Simone said that “Jazz is not just music, it’s a way of life, it’s a way of being, a way of thinking”, and Kristalia approaches its design with this rhythm.
Design is a way of life that also plays a role in bringing people together, breaking down barriers, improvising, innovating, stimulating intercultural interaction and empowering.
Along with these notes, Kristalia turns on the lights of its EVOLUTION TOUR at a time when, as never before, overcoming the barriers caused by the pandemic means getting together again, rediscovering and renewing in a “new normality”.

In late April, Kristalia will be undertaking a trip by VAN to cross Europe and “go and embrace” its customers in their own local areas, showrooms, stores and professional studios. It will be a bespoke and engaging tour specifically for Kristalia customers, who will have the thrill of reliving a real experience, in contrast to the virtual tours we have all experienced in recent months. 

The stars of the stage will be the novelties in our new catalogs: “Feel at Home (more than ever) vol. 2” and “Feel Outdoorsy”, which Kristalia customers will be able to discover and handle. Clear-cut, minimalist shapes that are also functional and embracing, inspirational mood boards, and new finishes, which are the outcome of in-depth and painstaking research by Kristalia, can be appreciated at each stage of the tour. The melody of products created by internationally renowned designers and the rhythmic beat of the kilometers covered by the VAN will merge into an authentic dialogue to create an intense and genuine customer experience.

The unusual location, inspired by the past when products were loaded onto haulage trucks to be shown to customers in the local area, will involve customers in a multi-sensory experience in a physical space, which embraces and harmonizes with the brand’s values. It has been designed and curated in the finest detail by the artistic direction of Kristalia in collaboration with the MD House brand. 

To discover the playlist of products that Kristalia will be taking on tour, follow the hashtag #kristaliaevolutiontour on its social profiles. 
The soundtrack of the trip has been curated by ClubKristalia.